About us

We’ve been helping people learn, create, and grow for over twenty years

We have tutored teenagers, trained apprentices and graduates, coached business owners, entrepreneurs, software engineers, product managers and directors, and we’ve mentored executives in some of the world’s largest companies.

We are experts in learning that can be applied to academic, creative, or entrepreneurial situations.

We believe that learning to learn can help anyone to succeed. And that's what we're here for, to unlock potential.

Our purpose

To unlock potential in every learner *

We build products and services to unlock potential. Our coaching is designed to accelerate learning and change by developing capable self-determined learners.

*everyone is a learner

Our goals

Prepare a billion people for the future of work

We’re starting with teenagers. Today's teenagers will live through and create the greatest and fastest changes in history. The future of humanity depends on us, but it will depend on them even more so. Our goal is to have the biggest impact by helping to create capable self-determined learners.

Our values

We believe in the infinite potential and value of every person, and in the vital role of learning

We believe that there is immeasurable value and potential in everyone. We believe that humans flourish with the right environment, nourishment, and access to opportunity. We believe that everyone has the potential to be a capable self-determined learner. We believe everybody needs a little help. We believe that learning how to learn is one of life's most important lessons.